The public outcry witnessed in the fall of 2006 over a planned book and television deal featuring Orenthal James (“O.J.”) Simpson thrust the decade-old controversy back into the media spotlight. The book and interview, both titled, Ifl Did It, detailed how Simpson hypothetically would have killed his ex-wife Nicole Brown Simpson and her friend Ron Goldman. After a week of protests from the victims’ families, advertisers, booksellers, and television station affiliates, News Corporation chairman and CEO Rupert Murdoch announced the cancellation of the book and television interview. However, the story served to revive Americans’ fascination with Simpson, as well as to reignite the outrage that has followed him since his criminal trial.

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